The Design-a-thon: A Quest to Build a Foundation
The Design-a-thon (or how YouthTurns found its mojo)
On July 24, 2010 over 30 volunteers participated in a 24-hour design session with the purpose of crafting a suite of marketing tools for the Nashville-based non-profit YouthTurns.
YouthTurns serves families of prisoners to help mentor and educate youth so that they don’t end up on the same path to prison as their parents.
The volunteers created a new logo, brochure, letterhead, marketing strategy, 5-minute Ignite presentation, video package, a handbook for prison families, social media connections and a new Website. The event was dubbed “Southern Fried Design-a-Thon” and was held at the Colab Nashville co-working facility.
A case study was also created to share the process of organizing these volunteers to create crucial marketing and online foundations for a more-than-worthy cause. The study focuses on what went right and what could have been done better. This study will be shared with anyone interested in hosting such an event in the future. Please contact us if you are interested in learning more about our case study and event.
We want to say a HUGE thank you to all of the volunteers and sponsors that made this possible. There is no way that we can express our sincere gratitude.
Please also be sure to check out all of corporate sponsors below; they provided valuable resources for our team and the project!
Volunteers
Organizers: Ian Rhett and Jessica Murray
Creative Director: Bruce Stanley
Production Director: Kurt Kirton
Public Relations and Media:
Susan Sizemore
Claire Ratliff
Blogger/Tweeter: Lesley Smith
Marketing and Social Media:
Courtenay Rogers
Brian VanderMey
Kailey Hussey
Chris Brashear
Graphic Design:
Dani Heileman
Matthew Rogers
Erin Cubert
Elizabeth Williams
Jimmy Thorn
Tori Cameron
Videography:
Melba Williams
Andy Burchett
Wes Tate
David Mitchell
Copy Writing:
Daynise Couch
Cristina Cinque
Brett Henley
Nathan Ketsdever
Photograpy:
Stephanie Drummond
Amanda McAdams
Web Development:
Jordan Kasper
Kim Day
Jamie Meredith
Another huge thank you to all of our sponsors for providing the necessary tools and fuel to get the job done. We can’t offer enough praise for all of them, please visit their web sites (linked below) to see how you can reciprocate the love.
